Craildrop3

Problem: a chilly Spring and a long summer heatwave combine to make  a huge broccoli glut with acres left to rot in the field because the supermarkets aren’t buying …

broccoliunbought

Tonnes will go to waste … the food waste problem is not just (or even primarily) about individuals consumers it is in the production systems too where supermarkets demand pristine ‘quality’ vegetables because the ‘housewife’ demands it. It’s rarely true and we’re exploring the space to create an outlet for ‘ugly veg’ which is absolutely fine for human consumption but fails some weird supermarket aesthetic.

broccolitowaste

Solution: Fife Diet buys up excess and sells it on to caterers and give-away to Cyrenians, charities and foodbanks … (and a few individuals) …

broccoliwasteavoidance

Our Crail-drop …

Craildrop

But most goes to the Cyrenians FoodShare project …

brocforCyrenians

All gone!