Your Not from Round Here Are You?

hellmansThis from Grist. With thanks to Claire for the tipoff…
“Local food, local goods, local everything is in, as you’ve no doubt heard. Local is fresher. Local burns less shipping fuel. Local keeps the wealth nearby. Naturally, there’s money to be made off local, so big businesses are muscling into the game. The emerging term is localwashing—a variation on greenwashing wherein businesses claim to be local when actually … you get it. “The ingenuity of the food manufacturers and marketers never ceases to amaze me,” said author Michael Pollan, who’s done more to articulate the need for local in the food realm than maybe anyone else. “They can turn any critique into a new way to sell food. You’ve got to hand it to them.”

Here’s a look at some prime examples of that ingenuity / absurdity / deception…Ever heard of that great advocate of eating local: Unilever or Pepsico?

3 Comments
  • John (On my diet!) October 10, 2009 at 15:48

    Great post! I think it’s very important to buy local produce than that stuff shipped in from over the border. I really find it’s a lot more fresh anyways.

  • fifediet September 15, 2009 at 07:57

    Hi Mangocheeks, no not today but its a great place.

  • mangocheeks September 12, 2009 at 20:50

    Were you at the Pillars of Hercules today? As I was leaving, I saw some of the Fife Diet leaflets floating about. If so, shame I missed you, as I was there.